Meghan Markle Launches ‘As Ever’ Lifestyle Brand
Meghan Markle has introduced her first newsletter for ‘As Ever’, concurrently unveiling a collection of lifestyle merchandise. This announcement coincided with the debut of her Netflix series, With Love, Meghan, on March 4.
A New Chapter Begins
In a newsletter titled Welcome to the Joy, Markle addressed her audience warmly as “Dear friend,” expressing excitement as she embarks on this new venture. The inspiration for ‘As Ever’ finds its roots in her previous lifestyle blog, The Tig, which ran from 2014 until she closed it in 2017, shortly before her engagement to Prince Harry.
Connecting Past and Present
Reflecting on the journey, Meghan acknowledged that despite changes over the years, her core interests remain intact. “Though much has changed since then, so much has stayed the same,” she reflected, emphasizing her continued passion for cooking, gardening, and spending time with loved ones.
Brand Ethos and Offerings
Underlining the essence of her brand, Meghan remarked, “I’ve worn a lot of hats in my life (pun intended) but as with the ethos of this brand name, I know that in so many ways, I, like all of us, remain ‘as we’ve always been.’” This philosophy is embodied in her product line designed to enrich everyday experiences.
Product Line Revealed
Aligning with the brand’s ethos, the product offerings announced in partnership with Netflix include:
- Herbal teas, featuring flavors like lemon ginger, hibiscus, and peppermint
- Crepe mix and flower sprinkles
- Shortbread butter cookies with flower sprinkles
- Limited-edition wildflower honey with honeycomb
- Raspberry jam, made from her garden’s produce
These items will be available in the United States this spring through asever.com.
A Journey Fueled by Sweet Beginnings
The idea for ‘As Ever’ was sparked by Meghan’s homemade jam, crafted from fruit grown in her garden. She described the brand’s growth process as a journey of adjustments and triumphs, using the metaphor of making an omelette to capture the essence of perseverance and creativity.
Looking Ahead
In closing her newsletter, Meghan teased further developments with anticipation: “There is so much more coming, and I can’t wait to share it with you.” She concluded with her signature, “As ever, Meghan.”
For more insights into ‘As Ever’ and its offerings, viewers can explore Meghan’s journey further through her Netflix series, With Love, Meghan.
