The only thing I love more than trendy yet timeless sneakers is the outfit inspiration that floods social media timelines when they inevitably make a comeback. You can’t scroll through countless year-end roundups and 2025 “coming and going” lists without seeing an outfit featuring the iconic Puma Speedcat, and I’m not complaining. Think of these sneakers as “coming out” for 2025 and beyond. They continue to have a dominant online and offline presence, bridging the generation gap, and frankly, there aren’t enough Who What Wear teams. Inspired by the fast-paced world of motorsport, these shoes are the perfect combination of style and performance that will make any look 10x cooler.
In true WWW fashion, I tried out Speedcat (for the first and last time) and documented what it looked like so I could screenshot it and save it. No one knows effortless style like Shopping Director Bobby Schuessler and Editor Natalie Gray Harder, so I’m joining them to share some winter styling tips.
Natalie’s winter style is described by three words: “casual, cool, and functional.”
Natalie’s weekend in Speedcats: “On any given day, at least 10,000 Since you’ll be measuring your steps, sneakers need to be stylish as well as supportive. I wore this look on a day that started with running errands around town, followed by dinner, drinks, and a night out with my girlfriends. The sneakers made me look cool (and comfortable). Although neutral, these sneakers gave me more inspiration and creativity in my outfits. ”
Natalie’s winter styling advice: “There are tricks to layering a sweater under a down coat and finding wool socks that actually keep your feet warm. But one thing I’ve mastered is It’s a way to brighten up even the darkest of winter days.” Functionality and warmth are the foundations of this outfit. But adding a pop of color with these Puma sneakers makes it even more playful and fun. I’m a shoe fanatic. The PUMA Speedcats have all the makings of your next IT shoe: sleek design, on-trend colorways, and celebrity street style. Run around New York. ”
puma
Speedcat OG sneakers
Anya’s winter style can be described in three words: vibrant, edgy, and relaxed.
Anya’s Outfit Recipe: My winter outfit recipe is a fun sweater + interesting bottoms + statement sneakers = effortlessly cool look. I took the black from my coveted Speedcats and paired it with this structured maxi leather skirt for some added edge. I layered it with a red wool sweater to add some much-needed warmth and color. I love how, despite how bright the top is, the pop of white on the sneakers draws the eye and lengthens the entire ensemble.
Anya’s Winter Styling Tips: I still consider myself a novice when it comes to winter clothing, especially as a Florida native who is afraid of the cold. But what makes dressing this time of year so much easier is a pair of sophisticated shoes that form the base of your outfit. Uniforms are important in cold weather (sweaters, bottoms, coats, repeat), so it’s good to rotate trendy shoes to set the mood. But my Speedcat is the most versatile and comfortable sneaker in my lineup, so there’s no competition at the moment. Day or night, I always choose these sneakers.
puma
Speedcat OG sneakers
Bobbi’s winter style is described in three words: “relaxed, elevated, and comfortable.”
Bobby’s Outfit Breakdown: “I chose this outfit because it has a relaxed silhouette that feels fashion-forward yet comfortable. I like the slightly oversized coat (and sweater wrapped around my shoulders). Favorite Styling Techniques) are the perfect match for your cool style.” Barrel jeans and my trusty Speedcats are perfect. The rounded toe is retro yet modern, and the suede fabric is super comfortable for miles of walking. The white and black style of my Speed Cats is my favorite. I love the contrast and pair them with white crew socks to make them pop even more. ”
Bobbi’s winter styling advice: “It’s easy to get stuck in a winter style rut and reach for the same look every day. I always recommend incorporating fresh layering techniques and choosing the latest accessories. For example, reaching for Instead, consider wrapping a wool sweater around your shoulders instead of a classic scarf. I love this vibe, and also incorporate accessories and shoes for a chic and cool look to your winter look. We want to keep it as fresh as possible.”
puma
Speedcat OG sneakers