If 2024 has taught us anything, it’s that women’s sports are in the moment. It also taught me that no matter how many times I see great beauty, I never get tired of it. It’s good to see a new partnership in town that combines the best of the two.
In a truly symbolic move, and hopefully a sign of more of this kind to come, Sephora recently announced that 36 of women’s professional basketball players will be joining (and paying them the highest average compensation) Announcing a multi-year partnership with Unrivaled, a new 3v3 league. Salaries in the history of women’s sports).
In addition to being the league’s official and *exclusive* beauty partner, the brand will be integrated into the world of Unrivaled both on and off the court. A new enchanting room has been constructed, likely to be the setting for future GRWM videos from players, and anyone who watches the Unrivaled show will notice that the famous black and white stripes are everywhere. You’ll see what’s inside.
“The partnership with Sephora is a natural brand alignment for the league, providing comprehensive resources and top-of-the-line resources for all the needs of Unrivaled athletes throughout the season,” said Kirby Porter, Unrivaled Chief Brand Officer. We are grateful for Sephora’s support in providing our products.” press release. “Sephora’s dedication to uplifting and empowering emerging brands resonates deeply with a league looking to make waves as a new and diverse sports property.”
Zena Arnold, Chief Marketing Officer of Sephora US, also said that Unrivaled and Sephora align on many values and want to advocate for equity and encourage confidence and self-expression for everyone. I tuned in.
“Sephora’s mission is to build an inclusive community where everyone is welcome to celebrate themselves. Unrivaled, a league dedicated to elevating and empowering women’s basketball’s greatest athletes. ), we will create a seamless collaboration between beauty and sports,” she explained. .
Naturally, one of the most important aspects of the partnership is that it puts great appeal in the hands of players. Sephora currently has a curated selection of products including Fenty Hair (Dijonay Carrington picks HomeCurl Curl Defining Styling Cream and Edge Styling Tools on Reel announcing the partnership), Laneige, K18, Glow Recipe, and more We address all of our customers’ beauty needs. Summer Fridays, Sol de Janeiro, just to name a few.
“I love Sephora,” Cameron Brink said as he grabbed a large shopping bag (the players were commenting on how heavy the presents were). The new Makeup by Mario palette particularly excited her.
In the comments of the video, fans expressed their love for the league and how lavishly the athletes should be rewarded.
“I’m emotional hearing this. They felt so seen and heard. Great work. It’s unparalleled. You guys raise the bar every day. I look forward to supporting this league for a very long time,” one person wrote. “More of this!!” I added one more.
The first season of Unrivaled begins in Miami in January. And while this wasn’t really a problem, these MVPs would look especially good on the court.
