It’s the holiday season, so you’ve probably seen Markarian and its signature exaggerated ribbon shoulders worn by It girls in New York and beyond, including singer-songwriter Laufey and his twin sister Junior Lynn. . Or maybe you’re familiar with the brand through its collaboration with Vibi Venezia, which took the internet by storm this summer. Either way, one thing’s for sure: Ali O’Neill and her quirky Markarian aesthetic are proving popular with Gen Z.
This season, the designer thought about her childhood and favorite picture books and characters and used them as inspiration. Patterns and prints in the collection include Winnie the Pooh, Sleeping Beauty and Peter Rabbit. A beautiful pink midi dress with a Peter Pan collar is embellished with a vintage floral pattern fit for a princess, and a sunny yellow plaid dress made from light and airy silk shantung is perfect for a sunny day in the sun. It looked like it was made for a picnic.
This season’s standout moment came with a strapless gown featuring hand-beaded and hand-sequined floral motifs. Cascading from neutral beige to bright yellow. The dress looked equally beautiful with or without flash. For all the young celebrities scouring the market for looks ahead of award season, it might be best to get in line now.
