It was a banner year for Ganni, who presented his spring 2025 collection in Paris. This was not a simple matter of “pond hopping”. Reaching out to a wider audience led to introspection about what the brand is and what it stands for. Ditte ReffStrup was still pondering those questions when designing this before-and-after collection in which cancer is revisited and revised. This season, for example, the label’s popular pinched-waist jacket has a square neckline, is cut from waxed denim, has a trench cut to the length of the jacket, and has curved sleeves. “We felt like we landed in a good place after Paris. We were able to really feel like, ‘Okay, this is who we are.’ the designer said on the phone. “The Ganni girl grew up, I think it’s very natural.
The Ganni girl may have matured, but her vibe is forever young, as evidenced by the lookbook (photographed at the SMK Museum in Copenhagen). That’s not to say the collection lacks sophistication. It’s a pair paired with roomy FIL coupe jack yak pants (made from recycled wool and organic cotton), paired with a high and relaxed slouch sweater. Ditto for organic cotton “summer tweed” and denim pieces. This collection will arrive in stores when the weather is warm. Among the easier looks are gingham polos and midi-length yoked denim skirts with eyelet details. There’s also a semi-shared striped knit set, perfect for travel, and a yellow and black baroque foulard print pajama set, reminiscent of Miami in the ’80s and ’90s. Also available in sunny shades (and many others), they are Ganni’s new skate-style sneaker. Crafted using Future Arm branded fabrics, they feature butterfly embroidery and shoe charm.
If this product has a bit of a grab-bag feel – connecting the dots between sweet pinafore dresses, chunky knits and sexy bubble skirts is a bit tenuous – there’s also confidence and strength to the brand’s refreshing hit there is. Plus, it’s a different way of looking at sustainability. It is demode that changes for the sake of change. Good design has longevity.
