Discover how Ronite Hammond turned 40 years of design experience into lvb_collection, an Australian luxury brand defined by timeless style and versatility.
Reinvention Through Design
For many entrepreneurs, success follows a straight path. For Ronite Hammond, it came from embracing every chapter of an evolving creative career. After more than four decades working across fashion, graphic design, and interior design, Ronite returned to her first passion with a fresh perspective. The result is lvb_collection, an Australian luxury accessories brand that reflects a lifetime of experience rather than a single moment of inspiration.
Her journey demonstrates that reinvention is not reserved for the young. Instead, it is often the reward for years of learning, refining ideas, and understanding how thoughtful design can improve everyday life.
As Ronite puts it, “People often think reinvention belongs to the young. I believe experience is our greatest advantage. Every chapter of my life prepared me for this one.”
A Career Built on Creativity and Purpose
Ronite’s creative journey began at the age of 18, when she studied fashion design and worked as an assistant fashion designer. Those formative years introduced her to craftsmanship, proportion, and the relationship between design and personal confidence. Her later experience in interior design further refined her creative perspective, teaching her the importance of color, texture, and sculptural elements, and how the thoughtful balance of these details can transform a beautiful piece into something truly exceptional. These influences continue to shape her approach to jewelry design today.
Her career later expanded into graphic design, where she spent eight years mastering branding, storytelling, and visual communication. Every project reinforced the importance of detail and how thoughtful design shapes emotional connections.
The next chapter became her longest and perhaps her most influential. Ronite built an accomplished career in interior design, styling, and project management, completing more than 80 residential, hospitality, and commercial projects over 26 years. Throughout that time, she developed a philosophy that continues to define her work today: beautiful design should always solve real problems.
“Fashion taught me creativity, graphic design taught me storytelling, and interior design taught me how great design should improve people’s lives. lvb_collection is where all three worlds come together.”
The Inspiration Behind lvb_collection
After stepping away from interior design, Ronite spent time traveling the world. Immersed in different cultures, architecture, and craftsmanship, she found herself inspired once again by fashion. At the same time, she became increasingly frustrated by handbags that looked elegant but failed to meet the practical needs of everyday life.
Rather than accepting those limitations, she envisioned a collection built on versatility, individuality, and exceptional craftsmanship. Every element—from the handbags to the interchangeable sculptural charms—was designed to give women the freedom to express their personal style. The collection features premium fabrics made in Australia, while every bespoke sculptural charm is handcrafted piece by piece in Australia exclusively for lvb_collection. Together, these elements reflect Ronite’s belief that true luxury lies not only in beauty, but also in thoughtful design, quality craftsmanship, and personal expression.
Why should women have to choose between luxury, functionality, and individuality?
That question became the foundation of the lvb_collection.
Over the next three years, Ronite carefully developed a collection designed to challenge conventional luxury accessories. Instead of creating another designer handbag, she focused on versatility, craftsmanship, and personalization.
Every lvb_collection handbag offers two distinct aesthetics within a single structured design. Each piece can be worn four different ways and customized using interchangeable chains, straps, and sculptural charms. Those sculptural charms also function as wearable jewelry, transforming into necklaces, bracelets, belts, and body chains that allow each woman to express her own personal style.
One of the collection’s signature designs is the Atelier Attaché, a reimagined laptop bag that challenges conventional expectations. While created to carry a laptop, it features a sculptural silhouette rarely seen in work accessories and can also be worn as a shoulder bag, crossbody, or elegant clutch. The design reflects lvb_collection’s philosophy that luxury should never require women to choose between functionality, versatility, and style.
“Some people asked why it took three years. My answer was simple. I wasn’t interested in creating something ordinary. If I was going to do it, it had to be exceptional.”
A Different Vision of Luxury
Many luxury brands focus on exclusivity through logos or trends. Ronite chose a different direction.
Every detail of an lvb_collection piece is carefully considered, from premium leathers and custom hardware to exclusive artwork created specifically for the brand. The Private Collection further elevates that vision through individually numbered limited editions that appeal to collectors seeking truly distinctive designs.
Her philosophy is equally distinctive.
“I never wanted to design just another handbag. I wanted to create something women had never experienced before, something beautiful, functional, and versatile enough to become part of their everyday lives.”
That emphasis on thoughtful innovation reflects Ronite’s decades of experience solving practical challenges through design rather than simply following fashion trends.
A Milestone on the Global Stage
Although lvb_collection is a young brand, it has already reached an important milestone through its selection to showcase at New York Fashion Week.
For Ronite, the opportunity represents more than international exposure. It validates years of persistence and reinforces her belief that originality still matters in one of the world’s most competitive industries.
“Being selected for New York Fashion Week is an incredible milestone, but for me it’s more than a runway. It’s proof that passion, persistence and originality still open doors, no matter your age.”
At 58, Ronite sees herself not as someone beginning again but as someone bringing together everything she has learned throughout an accomplished career.
“Starting a luxury fashion brand at 58 wasn’t the obvious path, but it felt like the right one. I wasn’t chasing a trend. I was finally bringing together everything I’d learned over four decades of design.”
Building a Lasting Legacy
Ronite believes that true luxury is measured not by excess but by longevity, craftsmanship, and meaningful design. Rather than encouraging consumers to buy more, lvb_collection encourages them to invest in fewer, better pieces that evolve alongside their lifestyle.
Her story also offers encouragement to professionals considering their own next chapter.
“If my story gives one woman the confidence to chase the dream she’s been putting off, then everything I’ve been through has been worth it.”
As the lvb_collection continues its international journey, Ronite remains focused on creating a luxury house defined by originality, timeless design, and enduring quality.
“I’m not trying to build the next handbag brand. I’m building a luxury house that stands for craftsmanship, innovation, and individuality.”
For those inspired by thoughtful luxury and Ronite Hammond’s remarkable story of reinvention, explore the latest designs at the lvb_collection online boutique at www.lvbcollection.com, follow @lvb_collection on Instagram for exclusive updates and behind-the-scenes content, and discover the brand’s vision for modern luxury.
